I build the machinery behind paid media — and make it perform.
NewCreative Approval Ops — compliance-gated approvals on Airtable, with an audit log →
One practice, three layers — and each one exists to make the next perform.
Where the work starts. Airtable bases, n8n workflows, API integrations and AI agents that automate data and operations work — connecting Meta, OpenAI, Slack and Telegram. The goal is building systems that run without constant oversight, eliminating manual processes and keeping data flowing in real time.
What the systems make readable: tracking, reporting pipelines and dashboards that turn raw campaign data into decisions. Collection, standardisation and visualisation — fast, and grounded in numbers.
Where everything turns into results. Full-funnel campaigns on Meta and Google: account structure, bid strategy, audience segmentation and creative testing — scaling efficiently, not just spending more, because the tracking and data underneath are right. Creative production with AI-native tools for video, audio and visuals.
How the reading of the platform, the systems and the campaigns connect.
Every platform runs on specific logic: signal quality, structural clarity, learning phases. Before building anything, I map what the algorithm needs to work efficiently and what the target audience actually responds to. Most campaigns underperform because they serve one side and ignore the other.
Rules belong in formulas and code, where they can be checked; AI handles language, not decisions. Days to launch, content readiness, what counts as urgent — if it can be calculated, it is, and the model only turns a known state into a clear next step. Systems built this way can be trusted, and audited.
Not all metrics mean something. I identify which signals actually explain what's happening — not vanity numbers, but the data points that reveal why performance looks the way it does and where the next improvement hides. The goal is insight that drives decisions, not dashboards that document activity.
Every result feeds the next iteration. Creative testing refines the audience model. Audience behaviour improves algorithm inputs. Better performance generates cleaner data. The system compounds — each cycle more efficient than the last.
A track record built across high-spend accounts, international markets and data-driven operations.
Built the reporting and CRM infrastructure, then ran 20–30 SMB accounts end to end on top of it.
Advising accounts spending €100K+/month — from campaign architecture to structural diagnosis across three industries.
Digital strategy for B2B clients, including campaign restructuring and performance reporting.
Co-founded the business and owned all marketing, digital and traditional, from zero.
Two places to look closer: strategy and results from real engagements across my career, and the systems and tools built to run them. A significant portion of what I've done remains confidential under NDA — these are what I can share in full.
Open to full-time roles in marketing operations, growth and performance across Europe, and to selected freelance projects. Based in Italy — open to relocation and remote.
I work best in contexts that combine real complexity with room to think — where performance, data and systems are seen as one connected problem, not three separate tasks.
andreaciccia91@gmail.com
+39 329 534 2163